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  The Richmond Group Financial Services
The Richmond Group is a national financial services company offering loan finding, debt management and lending services.
They required a system that would automate and track the daily production of hundreds of telephone applications, and produce detailed analysis of the advertising sources of each enquiry.
‘Advantage’ not only generates the daily applications at the click of a button, but also deals with SMS and outbound telephone call marketing, de-duplication, customer service follow ups, and tracks each application from production through to multi-lender matching and loan completion. 
"One of the reasons for our sustained growth was the automation of our mailing and the simple production and tracking of bulk cross marketing correspondence for other services."

James Benamor
Managing Director - Bournemouth

The Richmond Group Logo
www.therichmondgroup.co.uk
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